The SMARTnership negotiation expert, on demand
Ask Keld anything
about negotiation
Put your real negotiation questions to Dr. Keld Jensen. Every answer is grounded in the SMARTnership method, NegoEconomics, TrustCurrency and the Third Road, delivered as text and spoken in Keld's own voice.
Meet Dr. Keld Jensen · 90 seconds
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What clients say
Trusted by the people who negotiate
the world's biggest deals
Overall participant satisfaction
Teaching-quality rating
Average additional negotiation gains
“In negotiation, Roger Fisher pioneered for nearly half a century, Chris Voss influenced the last decade, and Dr. Keld Jensen represents the forefront of modern-day negotiation strategies and expertise. Today, there is no comparison.”
“Keld's approach to negotiation is anything but traditional — it's revolutionary. I've seen it firsthand when Keld visited my team at Google Cloud, and I'm looking forward to continuing the partnership here at Amazon Web Services.”
“Successfully negotiated a $400K saving, in a single variable, on an equipment purchase by identifying and addressing a supplier's high-interest financing issue.”
Outcome attained following just one SMARTnership workshop.
Measurable results
The method pays for itself
additional value unlocked on a $6.5M contract
KMD & SamAqua
profitability doubled
Staticus
in additional value from a single variable
ConocoPhillips Alaska
deal closed above budget, with zero price concessions
HTH / ATP
increased seller proceeds on a NOK 275M deal
StraBI Consult
above-target improvement, 33% annual savings
Dagrofa
reduction in energy costs
BlueKolding
in annual savings
Kemp & Lauritzen
of 997 procurement officers surveyed said there are hidden values in their contracts still left unexplored — the exact gap NegoEconomics is built to close.
ranked negotiation expert worldwide
books in 38 countries & 17 languages
copies sold worldwide
of deal value left unrealized by most negotiators
Awards & recognition
Recognised among the world's best
Education & Training Awards 2026 · Global Training Top 30 (Negotiation) · Global Gurus Top 30 worldwide
Dr. Keld Jensen
Founder, SMARTnership
About the creator
Who is Dr. Keld Jensen?
Dr. Keld Jensen is one of the world's foremost authorities on negotiation strategy. He developed the SMARTnership and NegoEconomics methodologies — frameworks that have transformed how the world's leading organizations approach deal-making.
Since 1998 he has built on the pioneering research of his late mentor Iwar Unt — work that began in Stockholm in 1976 — studying how the best negotiators actually behave and turning it into a method organisations on six continents now use to close better deals.
He has written 27 books, published in 38 countries and 17 languages, with more than three million copies in print. As a TEDx speaker and keynote presenter at 50+ events a year across Asia, Europe and the Americas, he serves as an associate professor at four universities in the US and Europe, and has trained senior executives at the world's leading organisations. Global Gurus ranks him among the world's top negotiation experts.
The thinking behind it is simple. Most negotiation models treat the other side as a fixed set of demands to be countered. SMARTnership flips that — find the value both parties are leaving on the table, then grow it before you divide it. Across more than 2,000 companies studied, negotiators leave roughly 42% of potential deal value unrealised, deal after deal.
Ask Keld puts that thinking one question away. Every answer is grounded in the same frameworks Keld uses with clients — delivered as text and spoken in his own voice.
This is not negotiation theory. It is the fastest path to a deal that works — for both sides.
What the AI is trained on
Half a century of
negotiation research
Ask Keld is not generic AI. It draws on Dr. Keld Jensen's life's work — built on negotiation research with roots reaching back to 1976, more than 27 published books, peer-reviewed papers, and thousands of hours of video and interviews. Every answer is grounded in that body of work.
1976 — 2026 · 50 yearsHow big is the knowledge behind every answer?
We took Dr. Keld Jensen’s complete body of work — 27 books, published research, articles, 40+ keynotes, and four decades advising 35,000 negotiators — and asked a simple question: if every page of it were printed single-spaced and stacked, how tall would the tower be?
The answer: roughly 60 feet of paper — as tall as a six-story building.
Research roots since 1976 · 27+ books · research papers · thousands of videos & interviews — all inside the AI.
See Keld in action
Watch the method,
then ask it anything
Keld breaks down real negotiations on his YouTube channel — the tactics, the psychology, and the moves that grow the deal instead of splitting it. The same thinking sits behind every answer Ask Keld gives you.
Watch a few breakdowns to hear how Keld thinks, then bring your own deal to the chat and put the method to work.
Dr. Keld Jensen
@keldwidinberg
The concept
Stop dividing the pie.
Grow it first.
NegoEconomics
Find the measurable surplus most negotiators leave on the table.
TrustCurrency
Treat trust as a tradable asset that unlocks real value.
The Third Road
Neither hard bargaining nor soft accommodation. Create, then claim.
Rules of the Game
Agree how you will negotiate before negotiating the substance.
Plans
Start free. Upgrade when it pays for itself.
Three questions to try the system. Paid plans add spoken answers in Keld's voice and a higher monthly allowance.
Sample
Free
- —3 questions to try the system
- —Answers in Keld's voice (text)
- —Grounded in the SMARTnership method
Practitioner
$29/mo
- —Up to 500 questions / month
- —Spoken answers in Keld's cloned voice
- —Full SMARTnership / NegoEconomics knowledge base
Negotiator
$89/mo
- —Up to 2,000 questions / month
- —Spoken answers in Keld's cloned voice
- —Deal-prep workspace for live negotiations
- —Priority knowledge-base coverage
Cancel anytime from your account. Prices in USD.
Have an access code? Redeem it here.
Questions
Before you ask
Is this actually Dr. Keld Jensen?
It is an AI assistant trained on Dr. Keld Jensen's published books, research and methodology. It answers in his voice and applies his frameworks — SMARTnership, NegoEconomics, TrustCurrency and the Third Road — but it is a tool, not Keld himself.
How reliable are the answers?
Every answer is grounded in Dr. Keld Jensen's own work rather than generic advice. That said, answers are general guidance for your situation, not legal, financial or professional advice — use your own judgement before acting.
What do I get for free?
Three questions, answered in text, so you can see how the method applies to a real negotiation of yours before paying anything.
What is the spoken voice?
On the Practitioner and Negotiator plans, answers can be played back in Dr. Keld Jensen's own cloned voice, so you can listen rather than read.
Can I cancel?
Yes. Cancel anytime from your account — you keep access until the end of the period you have already paid for. Billing is handled securely by Stripe.
Is my data private?
We collect only what we need to run the Service and never sell your data. See the Privacy Policy for the full detail.