Hello, you.
Fifty years of negotiation research, and Dr. Keld Jensen’s own case files, in one place. Ask it anything.

Or start from where you are
A renewal is coming up“I have a supplier renewal next week. How should I prepare?”Ask thisThey anchored high“They opened far above my budget. How do I respond without just splitting the difference?”Ask thisI am asked for a discount“My customer is demanding a discount. What do I ask for in return?”Ask thisThe deal has stalled“Talks have gone quiet for two weeks. How do I restart them without looking desperate?”Ask thisI am negotiating a salary“How do I negotiate my salary without damaging the relationship with my new boss?”Ask thisAcross cultures“I am negotiating with a Japanese supplier for the first time. What should I know?”Ask this
Most negotiation advice is someone’s opinion. This is fifty years of evidence.
Ask Dr. Keld answers from Dr. Keld Jensen’s research, his 27 books and the case files behind them — the same SMARTnership method taught at universities and used inside LEGO, Novo Nordisk, Volvo and Chevron. It tells you what to do next, and why. Not a chatbot with a confident voice.
And nine more tools behind it
What you learn in one is reused by every other. That is the point: the answer sharpens as the system learns your deal.
AnalyzerTurns a contract into movable variables, risks and openings.NegoDNAA behavioural read on the person across the table.ValueBridgeFinds the value that only exists if you trade.ForecastWill it close, and will it hold once signed?CultureLensWhere your negotiating culture differs from theirs.NegotiationSIMRehearse against a counterpart who pushes back.AssessmentStyle, trust orientation and competence, measured.DealTableOne shared briefing on how the two of you work.Live Negotiation AdvisorWhat to say, while you are still in the room.
So, what are you negotiating?
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