The four behavioural forces

What Dominance, Influence, Steadiness and Compliance mean — and why the mix decides how your team performs.


Every profile in Copilot rests on the same four behavioural forces — your own Assessment, a counterpart's NegoDNA, and every seat on the Team board. A football squad is the quickest way to see them working together.

Dominance and Influence

Dominance acts as the forward drive, providing the relentless momentum needed to break through defensive lines, seize immediate opportunities, and dictate the tempo of the game. Complementing this is the rallying energy of Influence, which manifests as vital on-field communication, infectious enthusiasm, and the psychological resilience required to lift team morale when the pressure red-lines.

Steadiness and Compliance

Steadiness serves as the defensive anchor, offering calm under fire, structural reliability, and selfless support play that stabilises the formation and absorbs the opposition's heavy hits. Finally, Compliance provides the tactical blueprint, ensuring disciplined execution of the game plan, meticulous positioning, and high-resolution decision-making that avoids costly unforced errors.

Applying Physics to Business

Is your corporate team calibrated for maximum output? In the same way that a football squad relies on the interplay of these four forces, your organisation functions best when team members understand their specific behavioural roles. Recognising whether a colleague operates through the drive of Dominance or the tactical rigour of Compliance is essential for effective leadership.

Data-Driven Success

Stop guessing your team's operational defaults and start measuring the dynamics that drive performance. By mapping your organisation's behavioural physics, you can identify where your team is currently misaligned and adjust your strategy accordingly.

The four forces are what the Team board uses to work out role coverage — which is why a team of five Dominance profiles struggles in a different way to a team of five Compliance profiles.
See your team's mix